DVDs HD - DVD in High Definition

Speculation arose last week that Warner Home Video would be choosing sides in the Dual Format war, however, this has today been dismissed by Jim Noonan, SVP of Strategic Promotion and Communication. He said that they are still on board with both formats, and will continue in 2008 with a strong line-up of new releases and catalog titles in both HD DVD and Blu-ray formats.

The statement made last week were probably not what Warner would have wanted to be released and speculated about, no matter what the truth is regarding the future for Blu-ray and HD DVD with Warner.

Warner Home Video is considering the change from being one of the leading dual format studios to featuring Blu-ray exclusively. VP Dan Silverberg at the Blu-ray Festival press event in Los Angeles was quoted as saying:

“One thing that may be changing is our strategy, when both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”

The decision to favour Blu-ray rather than HD DVD is down to sales and it was noted by Silverberg that the firms Blu-ray sales of ‘300′ was its top seller.